The physician Course Director plays a pivotal role in CME course development and is responsible to ensure the following:
1) The CME activity is designed to address identified physician-learning needs derived from professional practice gaps in knowledge, competence and/or performance in practice. The definition of this gap is based on the difference between “Best Practices” and the current practices observed in clinical scenarios by any group within Baptist Health. These gaps are substantiated by scientific literature, national guidelines, and maintenance of certification (MOC) requirements and/or quality improvement data. Evidence-based references are provided in support of the practice gap and/or the desired outcomes.
2) The educational learning objectives describe actionable strategies that the participants will be better able to implement in order to achieve the desired outcome(s) of the CME activity. These are articulated in terms of improvements in physician competence and/or performance, and/or patients’ outcomes.
3) Qualified faculty is selected based on topic expertise and presentation skills.
• Consider political, marketing and budget implications prior to extending a speaker invitation. Please review information on stipends and compensation Section G.
• Refrain from inviting employees/owners of commercial interest companies due to their inherent conflicts of interest.
The Physician Conference Director will:
• Identify areas where CME will improve physician competence, performance and/or patients’ outcomes.
• Create a draft course and propose this course to the Medical Director of the Baptist Health CME Department.
• Once the project is approved by the Medical Director the Course Director will identify a speaker for the activity.
• The Course Director will contact the potential speaker to discuss the “expected objectives” of the talk. It is usually during this personal discussion between the Course Director and the speaker when the final “OBJECTIVES” of the talk are determined based on the goal or purpose of the CME activity and the target audience. While the Course Director may have his/her expected objectives in mind, it is usually the productive conversation with the speaker that is the source of the final objectives - based on the experience and expectations of the director and the speaker as well as the intended target audience.
• Written communication in the form of email or any other written form is expected from the Course Director after he/she discusses the CME activity with the speaker. The Course Director provides this written record of the final objectives to the CME Manager as part of the required planning documentation.
• Once the speaker and objectives are agreed upon between the Course Director and the chosen speaker, the CME Manager will be informed of the contact information of the speaker.
• The CME Manager will not discuss or become involved in any conversations with the speaker regarding the objectives of his/her lecture(s).
Page 3 of 6
The CME Manager and the CME Department will take on most of the planning responsibilities from this point on. This includes formal speaker invitation, legal documentation and disclosures. Planning responsibilities may* also include transportation and lodging arrangements for the speaker, site selection/reservation for the course, catering, promotion, registration, etc.
• The CME Manager will contact the Course Director as needed in order to complete the different steps required to organize a CME event, referring primarily to the expected TIMELINE.